Claim Coupon

While mass-distributing coupon codes via SNS and email newsletters can contribute to temporary sales, it doesn't effectively retain customers in your store.

• Not linked to accounts: Codes usable by anyone prevent customer identification, hindering LTV improvement initiatives.
• Lack of re-engagement triggers: Since customers don't hold them as "their own exclusive benefits," it's impossible to send reminders before expiration, missing opportunities for revisits.
• Discrepancy with Japanese business practices: Unlike the commonplace "coupon management" in marketplaces and domestic e-commerce in Japan, Shopify standard lacks this feature, diminishing the value of "My Page" for customers.

The state of "anyone can use anytime" can devalue a brand and carries the risk of leading to mere price competition.

Coupon.JP introduces a "get-it-yourself" system where customers acquire coupons on their own. Adding this one step will dramatically change the store's customer touchpoints.

• Natural Member Registration Flow: Logging in is required to get coupons. By presenting discounts as a "benefit of registration," we will reliably increase the number of members.
• Natural Acquisition of Marketing Consent: For customers who haven't consented, a "Consent and Get" button is displayed. By obtaining email distribution permission simultaneously with coupon acquisition, we build an effective customer list.
• "Personalized" My Page: A list of coupons acquired by the customer is displayed. We update My Page to be a "place to return to check benefits."

Connecting customers to their accounts and clearly creating a "reason to log in to the store" is the first step in improving LTV.

Traditional distributable coupons lacked "state," making it difficult to follow up with customers. By making coupons "acquirable," Coupon.JP implements marketing features that are standard on Japanese e-commerce sites, for Shopify.

• Strong Reminders Before Expiration: Send emails or SMS a few days before a coupon expires. This taps into the psychology of not wanting to miss out on a benefit, strongly encouraging revisits and purchases.
• Pre-Sale Distribution Strategy: By having customers "acquire" coupons before a sale begins, you can intentionally create a surge in traffic and a boost in sales on the launch day.
• Automation Based on Customer Status: Integrate with Shopify Flow to deliver personalized messages at optimal times: upon acquisition, at the start of a promotion, upon usage, and before expiration.

It's more than just an automation tool; it provides the very "opportunities to engage with customers" that Shopify has been lacking.

Leveraging the characteristics of "acquisition-type" campaigns, advanced campaign deployment using psychological hooks is possible.

• Urgency due to distribution limits: Real-time display of remaining quantities, such as "limited to the first 100 customers." This boosts the desire to acquire and prevents abandonment.
• Clear display of expiration dates: Start and end dates are clearly displayed in the coupon overview. This creates a sense of limited-time specialness and encourages action.
• Visibility of usage conditions: Clearly display the minimum purchase amount and eligible products to encourage customers to browse and upsell.

The ability to "broaden the scope of marketing and provide endless possibilities to stores" as stated in the hero section is supported by this flexible strategic approach.

Supports Shopify's latest theme features. Implementation can be completed without code from the admin panel, without the need for an engineer.

• Get Coupon Button: One-click to get the coupon. For customers who have not agreed, marketing consent is also obtained simultaneously.
• Product Page Discount Display: Dynamically displays "XX yen off with this coupon" to strongly push purchase intent.
• List of Acquired Coupons (All): For My Page. Displays all owned coupons with pagination.
• List of Acquired Coupons (Latest N): For sidebars and dashboards. Compactly displays only the latest coupons.
• Coupon Overview: Clearly displays discount details, expiration date, usage conditions, and remaining quantity in a list, achieving transparent information provision.