"If I order today, when will it arrive?" Customers search for delivery information after adding items to their cart. If they can't find it, they can't click the purchase button with peace of mind. Especially for purchases where the delivery date is crucial, such as gifts or anniversaries, the inability to choose a delivery date itself can be a reason for abandonment.
Inquiries never stop
"If I order on Friday, will it arrive on Sunday?" "Can I specify a delivery time slot?" "I'd like to request a contactless delivery." Time that could otherwise be spent on product development or customer acquisition is instead consumed by answering the same questions. These are inquiries that would not have been necessary if customers could choose their own delivery dates.
Discrepancies between expectations and reality lead to complaints
If customers cannot specify a delivery date, they expect it to arrive quickly. If it doesn't, they leave negative reviews. This discrepancy between expectations and reality becomes even greater for direct-from-farm products or pre-order items with different lead times.